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Salaries for creative people vary widely by region as well as by agency size and culture; the industry has a long history of "hot"creative agencies paying below market salaries. And of course compensation will vary greatly according to the talent and experience of the individual.
In the recruiting process TFA Executive Searches can be of great value to both the client and the candidate in reconciling compensation issues.
As a guide to determining salary expectations we would like to offer
the following compensation guidelines.
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| Agency size , location
| ECD | CD
| ACDCW | ACDAD
| SCW | SAD
| CW | AD
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| To $50 million |
80-110 | 65-85 | 50-70
| 50-75 | 45-60 | 50-65
| 28-45 | 30-50 |
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| To $200 mil (midwest)
| 90-160 | 85-95 | 50-75
| 50-80 | 50-65 | 55-70
| 35-50 | 35-55 |
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| To $200 (Major Mkts)
| 110-180 | 95-115 | 75-90
| 75-100 | 55-70 | 60-80
| 40-55 | 40-60 |
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| To $200 (Mega mkts)
| 120-250 | 110-200 | 80-100
| 80-100 | 60-80 | 65-85
| 45-65 | 45-70 |
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| Over $200 (Midwest)
| 150-250 | 90-150 | 80-100
| 80-100 | 60-80 | 65-85
| 45-65 | 45-75 |
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| Over $200 (Major mkts)
| 200-300 | 100-170 | 85-110
| 85-120 | 75-90 | 75-95
| 50-80 | 50-80 |
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| Over $200 (Mega mkts)
| 250- + | 200-350 | 120-140
| 120-160 | 75-100 | 75-100
| 60-90 | 60-95 |
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16291 South Hillcrest Court
Eden Prairie, Minnesota 55346
(612) 934-1411 · FAX (612) 934 1480
tfa@visi.com
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